
Early Bird Sale Ends In:
You’ve tried adding systems and software, but the chaos never really stops.
That’s because tools alone aren’t the solution — strategy and leadership are.



February 9th, 2026

Co-founder of the Vacation Rental Formula Business School, Heather brings decades of STR expertise and now hands-on AI innovation. After 25 years of owning and managing a 250+ property management company and decades of speaking, training, coaching, and consultancy, Heather knows what makes an STR company work!
Having trained thousands of property managers worldwide, Heather now leads the movement to bring responsible, practical, and hospitable AI into the vacation rental industry.


Separate myth from reality, understand what AI actually is, and build the leadership mindset that makes everything else work.
Outcome: You'll approach AI with confidence, not anxiety, and understand exactly where it fits in an STR business like yours.
Organize your business knowledge across five operational pillars to create a structured foundation.
Outcome: You’ll know exactly where AI fits in your business and how to roll it out safely.


Learn how to audit your business, mapping what's already being used, where the gaps are, and where the real opportunities lie.
Outcome: You'll have a clear, evidence-based snapshot of your business's AI readiness and know exactly where to focus next
Trace real workflows step by step, identify friction and bottlenecks, and build a credible recommendation brief
You'll produce an AI opportunity brief grounded in your actual operations.


How to pitch AI to skeptics, tailor your messages for different audiences, and handle resistance without losing momentum
Outcome: You'll create a one-page AI communication plan and have the skills to bring others along with you.
You'll move from asking what AI can do to asking what it should do.
Outcome: Your lead AI adoption with integrity, with clear boundaries, safeguards, and decision-making principles built into your business





A. Not at all. This course is designed for real-world STR professionals, not programmers. You’ll learn everything step-by-step.
A. This is a 6 week program of live training sessions. You may move ahead at your own pace with the online material.
A. Yes! You’ll receive official AI Ambassador Certification upon completion, verifying your expertise and leadership.
A. Yes — but we recommend one certified Ambassador per organization to lead your AI adoption effectively.


Turn chaos into clarity.
Learn how to build living, auto-updating SOPs that save hours, boost consistency, and scale with your short-term rental business.
Inside, you'll uncover:
Create SOPs in minutes, not days
Eliminate bottlenecks with smart automation
Keep your team aligned—even during peak season
👉 Grab the guide and get your time back.

Building a community of excellence in the short-term rental industry with a mission to inspire and educate rental owners, managers, and teams with a curriculum that fosters Trust, Responsibility, and Hospitality while nurturing long-lasting professional relationships for mutual success.
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All Rights Reserved.