Want to Use AI Strategically in Your STR Business
And Not Just Chase Tools?
>> Join the AI Ambassador 3-Part Webinar Series <<
A free, practical training showing STR leaders how to guide their teams through the AI revolution with confidence
The next webinar starts soon
Why This Series Matters
You can’t delegate what you haven’t defined, and you can’t scale what you haven’t simplified.
This series mirrors the first three pillars of the AI Ambassador Certification Program, our strategic, role-based training designed to help one person on your team become your in-house AI champion.
✅ This Series Is For You If:
“If your foundations are fuzzy, AI amplifies the fuzziness. If your foundations are clear, AI amplifies your clarity.”
— From the AI Ambassador Program
What You'll Learn
Webinar 1: Build Your Business Wiki > Friday Jan 23rd @ 1pm ET
AI only works well when it understands your business. In this session, you’ll learn how to create your Business Wiki—a centralized knowledge base that captures your brand voice, SOPs, team structure, and guest experience standards. You’ll leave with a customizable template and a clearer sense of how AI can act like a smart assistant that actually knows how your business runs.
Webinar 2: Run an AI Readiness Audit > Tuesday Jan 27th @ 1pm ET
Before you scale AI, you need to know what’s already happening. This audit helps you uncover where AI is already being used (intentionally or not), where it’s creating risk, and where your biggest opportunities are hiding. You’ll walk through a practical framework to evaluate your tools, workflows, and team readiness—so you can move forward with eyes wide open.
Webinar 3: Choose the Right Tools Intentionally > Friday Jan 30th @ 1pm ET
The right tools will save you time. The wrong ones will drain it. In this session, you’ll learn how to assess AI tools based on your specific needs—not hype. We’ll walk through real STR use cases, compare assistant vs. agent models, and help you build a shortlist of tools that match your workflows. You’ll leave knowing exactly what to test next—and what to skip.
"Currently incorporating AI into the business with Heather’s guidance and support is helping me to create effective and measurable strategies for growth and outstanding hospitality. Highly recommend."
- TERRI HODGSON, STR Property Manager
🔓 Secure Your Spot Today
Clarity First. Tools Second. Confidence Always.
Join hundreds of other STR professionals who are moving from overwhelm to optimization.
Presented by Heather Bayer and the VRF B-School Team
No hype. No fluff. Just what works!
Building a community of excellence in the short-term rental industry with a mission to inspire and educate rental owners, managers, and teams with a curriculum that fosters Trust, Responsibility, and Hospitality while nurturing long-lasting professional relationships for mutual success.
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