
Next class intake starts on July 13th, 2026


You manage a team, a portfolio, and the expectations of multiple owners. This programme helps you become the person who brings AI in strategically not chaotically and builds the systems that scale with you.
Property managers with teams of any size
Operations leads ready to future-proof their role
Company owners who want to scale without more overhead
Team leaders building internal AI capability
You are the business. You handle everything, and AI can give you back hours every week. This programme shows you exactly where to start, what to prioritise, and how to work with cleaners, contractors, and guests more effectively using AI.
Independent hosts with 1– 20 properties
Self-managing owners ready to work smarter
Hosts coordinating cleaners and maintenance contractors
Anyone who wants a practical roadmap, not hype


July 13th, 2026
Reduce repetitive work across guest
comms, marketing, and operations
Build AI-powered systems that run
consistently without micromanagement
Track measurable time and cost savings from week one
Create an AI Business Brain that makes
every AI output sound like you
Position yourself as an AI leader in the STR
industry
Earn a professional certification that proves your expertise
Open new opportunities for consulting, leadership, and influence
Bring your team or contractors along with confidence
Master the most in demand skill in
hospitality today
Reclaim hours every week to focus on growth, not firefighting
Build genuine confidence, not just
awareness, in using AI
Leave with a plan you can start executing immediately

Heather spent 25 years owning and managing a 250+ property management company. She's trained thousands of property managers worldwide, hosted the longest-running STR podcast since 2014, and now leads the movement to bring responsible, practical, and hospitable AI into the vacation rental industry.
What makes this programme different: Heather doesn't teach AI theory. She teaches what works, the systems, frameworks, and mindsets she has tested on real businesses, with real operators, producing real results.

Released the week before week 1.
Set up your Claude account, complete your AI readiness self-assessment, and arrive at opening week ready to go.
>> Outcome: You'll have Claude configured and your starting point mapped before the course begins

Separate myth from reality. Understand what AI actually is, how it works in an STR context, and build the leadership mindset that makes everything else work.
>> Outcome: You'll approach AI with confidence and know exactly where it fits in a business like yours

AI gives generic output because it knows nothing about your business. This week you'll build your Business Brain, a structured document covering your vision, business overview, customer avatars, brand voice, and core workflows, and activate it inside Claude.
>> Outcome: You'll have a living Business Brain document loaded into Claude, so every AI conversation starts with context about your business

Where is AI already in your business? Where are the gaps? Where are the real opportunities? You'll run a structured audit using Claude as your thinking partner and leave with a clear evidence based picture of your AI readiness.
>> Outcome: A completed AI Opportunity Audit, your personal roadmap for the rest of the programme

Trace your real workflows step by step. Identify the friction points and bottlenecks where AI can assist, automate, or augment, and build a prioritized recommendation brief grounded in your actual operations.
>> Outcome: An AI opportunity brief you can act on immediately, whether you have a team or you're working solo

AI works best when the people around you are on board. This week covers three relationships: guests, your small ecosystem of cleaners and contractors, and (for PMC operators) your team. You'll learn how to pitch AI to sceptics, tailor your message, and handle resistance without losing momentum.
>> Outcome: A one-page AI Communication Plan and the skills to bring others along with you.

Move from asking what AI can do to asking what it should do. You'll apply the THRIVE framework, Trust, Hospitality, Responsibility, Innovation, Vibrant Environment, to build guardrails that protect your guests, your owners, and your reputation.
>> Outcome: You lead AI adoption with integrity, with clear principles and safeguards built into your business





A. Not at all. This programme is designed for real-world STR professionals, not programmers. You'll learn everything step by step, and we use Claude as the primary AI tool — which is designed to be conversational and approachable. If you can write an email, you can use Claude.
A. Yes — and you're exactly who the Cohort 2 programme was redesigned for. Independent hosts often get the most immediate value because the time savings show up directly in your own week. Every exercise has a solo operator pathway, and the Business Brain framework is particularly powerful when you're the only person who holds all the knowledge about your business.
A. Claude (by Anthropic) is the primary tool taught throughout the programme. All demonstrations, workshops, and the Business Brain activation use Claude. The principles are platform-agnostic, and companion guides for Gemini (Google) and Copilot (Microsoft) are provided for those using those platforms.
A. The Core content is designed to take no more than 90 minutes per week, plus the live workshop session. Each week also has optional Go Deeper content for those who want to go further. You won't be overwhelmed — that was a key lesson from Cohort 1 and a deliberate design decision for Cohort 2.
A. Yes. You'll receive the official AI Ambassador Certification upon completion, verifying your expertise and your ability to lead AI adoption in an STR business.
A. We recommend one certified AI Ambassador per organization to lead your AI adoption strategy effectively. If you'd like to discuss multi-seat arrangements, reach out directly.


Turn chaos into clarity.
Learn how to build living, auto-updating SOPs that save hours, boost consistency, and scale with your short-term rental business.
Inside, you'll uncover:
Create SOPs in minutes, not days
Eliminate bottlenecks with smart automation
Keep your team aligned—even during peak season
👉 Grab the guide and get your time back.

Building a community of excellence in the short-term rental industry with a mission to inspire and educate rental owners, managers, and teams with a curriculum that fosters Trust, Responsibility, and Hospitality while nurturing long-lasting professional relationships for mutual success.
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All Rights Reserved.